What brand of car is ORO?
1 Answers
ORA is the brand of Ora, a new energy vehicle manufacturer. The Ora brand is affiliated with the Great Wall Motors Group, which is an independent brand under Great Wall dedicated to manufacturing new energy vehicles. The launch of this brand signifies Great Wall's official entry into the new energy vehicle sector. Below are specific details about Great Wall Motors: 1. Great Wall Motors Group officially launched its independent new energy vehicle brand—Ora ORA, becoming the first mainstream automaker to brand-manage its new energy vehicle business. This move is driven by the rapid development of new energy vehicles and the increasing number of new automakers. For both mainstream traditional automakers and new entrants, Ora ORA, as an independent new energy vehicle brand, represents a novel model among traditional automakers, aimed at enhancing Great Wall's competitiveness in the new energy vehicle sector. 2. Great Wall Motors has invested over 10 billion yuan to research cutting-edge technologies spanning multiple dimensions, from new energy and smart connectivity to autonomous driving, creating a dedicated new ME platform—a pure electric platform—for the Ora brand. From the chassis to the interior and exterior, the platform incorporates advanced smart connectivity technologies, achieving substantial breakthroughs in space, safety, efficiency, and more. Despite having the shortest body in its class, Ora maximizes the wheelbase, ensuring ample rear-seat space. The vehicle body features over 60% high-strength steel, with standard six airbags and the inclusion of an AEB automatic emergency braking system. Notably, it will also introduce L4-level autonomous driving assistance. In the event of a collision, Ora can cut off power within 60 milliseconds. Additionally, the ME platform's highly integrated electric drive system boasts a density of 160Wh/kg, with a system efficiency of up to 97%, enabling nearly 10km of driving range per kWh.
