What Brand is XPeng?
1 Answers
XPeng Motors was founded in 2014 and is headquartered in Guangzhou. It is an internet-connected electric vehicle brand under Guangzhou Xiaopeng Motors Technology Co., Ltd., initiated by He Xiaopeng, Xia Heng, He Tao, and others. The core team members come from renowned automotive and large component companies such as GAC, Ford, BMW, Tesla, Delphi, and Valeo, as well as leading internet and technology enterprises like Alibaba, Tencent, Xiaomi, Samsung, and Huawei. XPeng Motors is headquartered in Guangzhou and has established design, R&D, production, and marketing institutions in Beijing, Shanghai, Zhaoqing (Guangdong), and Silicon Valley (USA). In December 2017, XPeng Motors and the Zhaoqing Municipal Government officially laid the foundation for a 10-billion-yuan investment in the Zhaoqing New Area to build an intelligent technology industrial park. XPeng Motors' design philosophy emphasizes simplicity and practicality. It pursues elegant body proportions, clean and powerful lines, and refined material details, ensuring that every design feature is functional and meaningful. In particular, the human-machine interaction design in the interior focuses on deeply understanding user behavior to create emotionally intelligent vehicles with an exceptional user experience. XPeng Motors' design team includes top designers from brands like Lamborghini, Ford Asia-Pacific, Pan Asia, and GAC, and has established the XPeng Motors Design Center at Bridge 8 in Shanghai.