What brand is the less-than sign car logo?

[VonKai]

The less-than sign car logos include Soueast Motors and Lexus. Soueast Motors: The Peng bird logo of Soueast Motors is formed by the transformation of the initials of SOUTH and EAST, symbolizing Soueast Motors. The design of the Peng bird with its head raised and wings spread, ready to take flight, represents the vigorous and strong ambition and capability of Soueast Motors. The elliptical outline symbolizes an endless sense of energy, giving consumers a visual impression of high quality and prestige. Lexus: The Lexus car logo appears as the letter L enclosed in an oval. The letter L is derived from the first letter of the English name Lexus, while the oval represents the earth, symbolizing Lexus's global presence.

[Ted]

Recently, I was also intrigued by this L-shaped logo resembling a mathematical symbol. It actually belongs to Lexus, the luxury brand under Japan's Toyota, which enjoys considerable global recognition. Initially launched in the North American market under the name 'Lingzhi,' it is now uniformly referred to as Lexus in China. Upon closer inspection, you'll notice the logo is a stylized variation of the letter 'L,' with a particularly sharp slant designed to resemble an arrow poised for action, symbolizing speed and precision. They excel in hybrid technology, and their ES series of mid-to-large-sized sedans are quite popular in China, with interior craftsmanship that sets a benchmark among luxury cars. Many celebrities privately drive cars of this brand—understated yet exuding a strong sense of quality.

[BeckettLee]

Once I saw a car in my neighborhood with a slanted L emblem on the front hood, so I looked it up. It belongs to Japan's Lexus, which is Toyota's luxury series, similar to Audi in the Volkswagen Group. I think the emblem design is quite clever—not as flashy as BBA (BMW, Benz, Audi), but the slanted angle makes it stand out on the road. Their hybrid models are very fuel-efficient for city driving. I test-drove the RX series before, and the chassis absorbed bumps over speed bumps very smoothly. I remember the salesperson at the dealership mentioned that the outer ellipse of the emblem represents the Earth, hinting at their global strategy.

[DiKimberly]

Last year when automotive magazines did their luxury car features, they discovered that the less-than-sign-like emblem is the symbol of Lexus. Its origin story is quite interesting: back when Toyota wanted to enter the American luxury market, the team repeatedly tested prototype vehicles in California before finalizing this brand. The logo appears simple but is actually a geometric representation of the first letter of 'LUXURY'. Nowadays, the commonly seen models domestically are the ES sedan and SUVs like the NX and RX. They drive exceptionally quietly, especially the hybrid versions where the engine doesn't start at all when waiting at red lights, making the cabin so silent you can hear breathing.