What brand is the DS logo?
2 Answers
DS is a top-tier luxury automotive design brand from France. The full French name of DS is Déesse, which means 'goddess' in French. The DS logo is an artistic transformation of the letters 'DS,' with the left 'D' shaped into a triangular pattern and the right 'S' elongated and angular, exuding a minimalist design aesthetic. DS is highly favored by French political figures and is known as the 'Presidential Car.' From Charles de Gaulle to François Hollande, DS has been the preferred choice for French presidents. Its main models include the DS5LS, DS3, DS4, DS5, DS6, and DS7. Key milestones in DS's development are as follows: In 1955, DS made its debut at the Paris Motor Show. In 1958, DS introduced its station wagon version. On December 18, 1999, DS was ranked third in the Car of the Century awards. On September 27, 2013, the first domestically produced DS model, the 2014 DS5, was officially launched. On July 6, 2015, the full-sensory luxury sedan, the 2015 DS5LS, was officially released. At the April 2018 Beijing Auto Show, the DS7 was officially launched in China.
The DS logo represents the French luxury car brand DS Automobiles, which was originally a premium sub-brand of Citroën, focusing on innovation and design. I remember when the first DS debuted at the 1955 Paris Motor Show, its streamlined body and hydraulic suspension stunned the world, earning it the nickname "Goddess." Later, the brand became independent, specializing in refined models like the DS 7 SUV, which blends French fashion aesthetics with luxurious interiors featuring fine, comfortable leather upholstery. Driving a DS car carries a unique artistic vibe—it’s not just a means of transportation but more like a mobile fashion statement. Every time I talk about cars, I can’t help but share its story because this brand insists on personalized design, standing out from the uniformity of mainstream models. I highly recommend test-driving one to experience the delightful surprises of French romance.
