What brand is the Crown logo?
1 Answers
The Crown logo represents the premium brand under Toyota Motor—Toyota Crown. The Crown's positioning has evolved to become more youthful, fashionable, and sporty, completely overturning the previous "elegant" impression in people's minds. In fact, Toyota Motor has always had two premium brands. One is the now well-known Lexus, which was previously called "Lingzhi" in China. Later, in compliance with Chinese regulations to standardize the use of "transliteration," it was renamed Lexus. Lexus focuses on sportiness and fashion. Essentially, it features very beautiful curved designs, smooth lines, and its powertrain and transmission systems embody Toyota's latest technologies, among other advancements. The other premium brand under Toyota is naturally the Crown. The Crown emphasizes a high-end business style. From the 133 platform in the 1990s to the latest series today, the Crown brand has already gone through several decades of history. The high-end rear-wheel-drive large sedan platform has always been the main design style of the Crown series. Its domestic competitors are primarily high-end sedans like the Audi A6L, which lean towards business-oriented models.