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What brand is the audio system in the new BMW X1?

1 Answers

Terrance

07/29/25 6:22pm

The new BMW X1 uses Harman Kardon audio system. The BMW X1 offers adjustments for treble, bass, left-right balance, and front-rear balance. Harman Kardon is a division of Harman International Industries (NYSE: HAR), specializing in the production of home and automotive audio systems. Founded in 1953, it is headquartered in Woodbury, New York, USA. Additionally, brands such as JBL, AKG, and Infinity also belong to the Harman group. Harman/Kardon was founded in 1953 by Dr. Sidney Harman and Bernard Kardon, both passionate about music and art. The company played a role in establishing the high-fidelity audio industry. Their first product was an FM tuner, and within a year of its founding, Harman/Kardon released the world's first true high-fidelity receiver, the Festival D1000. This monophonic device targeted non-technical consumers while incorporating many features common today, such as combining a tuner, component control unit, and amplifier into a single chassis. In 1955, Harman/Kardon introduced the Festival TA230, the world's first stereo receiver. In 1958, Harman/Kardon released the world's first stereo receiver, the Festival TA230, again targeting non-technical users to promote wider adoption of high-fidelity audio. Harman/Kardon is a primary audio supplier for brands such as BMW, Land Rover, Mercedes-Benz, Saab, and Toshiba laptops. As early as 1999, Harman/Kardon began collaborating with Mercedes-Benz. In 2002, the first Harman/Kardon Logic7® surround sound car audio system was introduced in the Mercedes-Benz E-Class. In 2008, the Harman Kardon Discrete Logic7® premium audio system was installed in the new generation SL, marking the availability of Harman/Kardon's innovative car audio systems across all Mercedes-Benz models. In 2011, Harman/Kardon sponsored the 2011 Miss Universe China competition and signed Jennifer Lopez for a global brand advertising campaign titled "Beautiful Sound." On May 22, 2020, Harman/Kardon was ranked 6th in the "2020 Q1 China Top 10 Smart Speaker Brands" list released by iiMedia Ranking.

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