What Brand is SWM Motor?

[JosiahAnn]

SWM Motor is an automotive brand under Dongfang XinYuan Holdings, with models including SWM G01, SWM X7, SWM X3, SWM G05, SWM X2, and others. Taking the 2021 SWM X7 Automatic Elite Edition as an example, it is a mid-size 5-door 5-seat SUV with body dimensions of 4710mm in length, 1855mm in width, 1750mm in height, and a wheelbase of 2750mm. The 2021 SWM X7 Automatic Elite Edition is equipped with a 1.5T turbocharged engine and a 6-speed automatic transmission, delivering a maximum power of 115 kW and a maximum torque of 220 Nm.

[Matteo]

I recently drove a SWM car, which is a local Chinese automotive brand established after the XinYuan Group acquired the Italian SWM motorcycle brand in 2014. Currently, it mainly produces SUV models like the X7, positioned as economical and practical, catering to family needs. The design draws inspiration from European styles, featuring turbocharged engines that deliver relatively smooth power. The chassis tuning leans toward comfort, making it suitable for daily commutes, though the interior materials are average, and road noise is noticeable. As an owner, I appreciate its affordable price, high cost-performance ratio, and low maintenance costs. It sells well in second- and third-tier cities, but its brand recognition lags behind Geely or Haval, and durability could be improved. If you're considering buying one, I recommend test-driving it first to experience the cabin space and handling. Overall, it’s one of the rising domestic brands, committed to innovation, and has introduced an electric vehicle series in response to China's new energy policies.

[DelMaci]

I'm someone who follows the Chinese automotive market. SWM is a brand under the XinYuan Group, transitioning from the Italian SWM motorcycles and now focusing on SUVs, such as the G01 and X5 series. The performance is more family-oriented, with moderate fuel consumption and easy maintenance, making it suitable for budget-conscious families. I think it has won over many users with its low-price strategy and stylish appearance, but its competitiveness is average, and it lacks the technological edge compared to BYD. The brand story is quite unique, starting with motorcycles in the 1970s and experiencing rapid development after being acquired in 2014. Its main markets are in Africa and the Asia-Africa region, with gradual expansion in the domestic market. When purchasing, it's advisable to compare more and pay attention to the coverage of the after-sales service network. With the trend toward electrification, SWM is also launching hybrid models, making it worth keeping an eye on.

[RoseFitz]

SWM is a representative Chinese automotive brand operated by the XinYuan Group, originating from the Italian SWM brand. After transitioning to SUV production, it entered the mainstream market. The brand positions itself as economical and practical, without standout technology but offering spacious interiors and affordable maintenance. Its market strategy focuses on providing high specifications at low prices, targeting young families or first-time car buyers. In my opinion, it performs well in second and third-tier cities, but there's room for improvement in brand prestige.