What brand is SAIC Maxus?
2 Answers
SAIC Maxus (English name: MAXUS) is an automotive product and service company, a wholly-owned subsidiary of SAIC Motor Corporation Limited, established in 2011 and headquartered in Shanghai. The company's products cover wide-body and narrow-body light buses, light trucks, special modified vehicles, and other fields. Here is more information about SAIC Maxus: 1. SAIC Maxus adopts "Technology, Trust, Progress" as its new brand values. Through business model and operational innovation, it is gradually transforming into a digital C2B cross-border automotive enterprise. 2. SAIC Maxus pioneered the "C2B concept" in automotive manufacturing, which utilizes the internet and cloud computing to achieve digital direct connections between the company and users and partners. Users participate in data-driven interactions and decision-making across the entire value chain, establishing a lifelong, warm relationship with consumers to create customized products and services.
Speaking of SAIC Maxus, I've been following it for several years. It's an independent brand launched by SAIC Group in 2011, specializing in multi-purpose vehicles. Initially focused on light buses and MPVs, models like the V80 logistics vehicle became particularly popular. Later, its product line expanded to include SUVs, pickup trucks, and new energy vehicles. Its standout feature is the C2B customization service, allowing customers to select configurations like ordering from a menu. I test-drove their G50, which offers exceptionally spacious interiors—perfectly practical for families with two children. Last year, they sold over 100,000 units overseas, with even Australian farmers favoring their pickup trucks. As a domestic brand, breaking into more than 50 global markets is no small achievement.
