What brand is Romeo car?
1 Answers
Alfa Romeo is a renowned Italian manufacturer of sedans and sports cars, established in 1910. In 1986, the company was acquired by the Fiat Group (FIAT), and officially entered the Chinese market in April 2017. Currently, Alfa Romeo has only two models available for sale in China: the Giulia and the Stelvio. Below is an introduction about this car brand: 1. Regarding Alfa Romeo's market positioning, we need to examine its sales performance in detail. From the sales distribution perspective, the European Union and related trade zones are currently the main markets for Alfa Romeo. However, in the Chinese market, Alfa Romeo's sales have encountered obstacles despite a promising initial momentum. 2. In reality, Alfa Romeo's high-end positioning is mainly reflected in its pricing, with an entry-level price slightly higher than that of the Mercedes-Benz GLC and BMW X3, offering relatively better value for money. For a brand that has recently entered China, Alfa Romeo's responsiveness to the Chinese market evidently cannot match the speed of its sports cars. The 'high-end' image it projects to consumers in terms of market positioning has not led to any miraculous turnaround. Additionally, Alfa Romeo's strategy of leveraging Maserati's sales channels to quickly boost brand awareness does not seem to be very effective. Without substantial investment in marketing, relying solely on another brand's channels makes it difficult to expand the market. However, considering Alfa Romeo's low brand recognition in China and its relatively short presence in the market, partnering with the high-end brand Maserati does indeed help elevate Alfa Romeo's positioning.
