What brand is ROEWE?
2 Answers
ROEWE is a brand under the BYD Group. BYD Co., Ltd. (referred to as "BYD") was established in February 1995, with its headquarters located in Shenzhen, Guangdong Province. The company currently has over 220,000 employees, and its business spans across four major industries: automobiles, rail transit, new energy, and electronics. In addition to ROEWE, other common models under BYD Auto include the Dolphin, Tang DM, Han DM, and Destroyer 05. The dimensions of ROEWE are 4607 mm in length, 1818 mm in width, and 1489 mm in height, with a wheelbase of 2680 mm. In terms of power, ROEWE is equipped with a 1.5L 120 horsepower L4 engine, with a maximum power output of 88kw.
Roewe is the English name of the Roewe brand, which belongs to SAIC Motor and is an authentic Chinese automotive brand. I've studied its history and find it quite interesting. It originated in 2006 when SAIC acquired some assets of the British Rover and subsequently established the brand, so some older models carry a European flair. Nowadays, Roewe mainly focuses on SUVs and sedans, such as the popular RX5, with a design leaning towards modernity. The quality is considered above average among domestic brands, and many family users prefer it due to its spaciousness and affordability. SAIC is also making significant efforts in new energy vehicles, launching many electric models with increasingly better intelligent driving features. I believe this brand represents the growth of China's automotive industry, evolving from imitation to innovation. It may have a stronger presence in the global market in the future, but currently, it primarily focuses on the domestic market. If you visit a 4S store for a test drive, you can experience its practicality and reliability firsthand, with maintenance costs that aren't high, making it quite suitable for everyday car owners on a budget.
