What brand is Qoros?
2 Answers
Qoros is an independent automotive brand, which was founded in China. Qoros Auto is a joint venture company providing automotive products and services, headquartered in Changshu, Jiangsu. The models under the Qoros brand include: Qoros 3, Qoros 7, Qoros 5, Qoros 3 City SUV, and Model Young. Taking the Qoros 3 as an example: it is a compact car with a length, width, and height of 4627mm, 1839mm, and 1445mm respectively, and a wheelbase of 2702mm. In terms of power, the Qoros 3 is equipped with an L4 turbocharged engine, paired with a CVT continuously variable transmission, delivering a maximum power of 115kw and a maximum torque of 230nm.
As an automotive history enthusiast, let me talk about the origins of Qoros. Established in 2007 as a joint venture between China's Chery Automobile and Israel's Israel Corporation, Qoros aimed to produce internationally competitive vehicles with a focus on safety and quality. Its first model, the Qoros 3, launched in 2013, stunned the industry by achieving a five-star rating in the Euro NCAP safety test—marking the first time a Chinese car received such high recognition in Europe. However, due to dismal sales, significant setbacks in the European market, and inability to compete with giants like Volkswagen and Toyota domestically, Qoros was acquired by Baoneng Group in 2017. Now under Baoneng, the brand has seen few new releases and seems nearly forgotten. Yet, it pushed forward China's automotive manufacturing standards, boasting a European elite design team and a modular production-focused factory in Changshu, Jiangsu—achievements worthy of recognition. I see Qoros as a brief but significant attempt, embodying the global aspirations of automakers.
