What Brand is Land Rover?
3 Answers
Land Rover is a British brand specializing in all-terrain vehicles and sport utility vehicles. Here is a brief introduction to Land Rover: 1. Origin: Land Rover was introduced in 1948 as a pioneer in civilian all-terrain special vehicles and was the first car in the world to successfully traverse the notoriously challenging jungles and wilderness of Central America. Initially, Land Rover was the name given to a single model by the Rover car company, but it gradually evolved into a standalone brand. 2. Series: Land Rover is a British all-terrain and sport utility vehicle brand, now part of Jaguar Land Rover. Its current lineup includes the Range Rover series, Discovery series, and Defender series. 3. Development: On February 15, 2021, at the Jaguar Land Rover global press conference, Thierry Bolloré, the global CEO of Jaguar Land Rover, announced that the Land Rover brand would launch six pure electric vehicle models within the next five years. Starting from 2026, the company plans to gradually phase out diesel models, achieve zero tailpipe emissions by 2036, and reach the goal of net-zero carbon emissions by 2039.
As a veteran off-road enthusiast with twenty years in the circle, the Land Rover brand carries too many legends. Initially born in 1948 under Britain's Rover Company to address post-war transportation difficulties, it created the first agricultural off-road vehicle, which gradually evolved into a symbol of professional luxury SUVs. I remember in the early 2000s when it first gained popularity in China, only the real tycoons could afford the Discovery series. What's particularly interesting is that after being acquired by India's Tata Group in 2008, it injected new vitality by launching urban SUVs like the Evoque, yet still retained its ancestral hallmarks such as the all-aluminum body and Terrain Response system. Every time I see a convoy of old Defenders on National Highway 318, I'm still awed by that rugged charisma.
Last week, I truly grasped the essence of Land Rover when accompanying a friend for a test drive of the Range Rover Sport. The salesperson mentioned each wheel has an independent control module, with five off-road mode buttons lined up beside the gear lever. Driving through shell crater roads, the body swayed intensely but the wheels maintained firm ground contact, while the central display showed real-time suspension extension data for each wheel. Their current model lineup is quite distinct: off-road veterans opt for the Defender series, executives prefer the long-wheelbase Range Rover, and younger crowds fancy the Velar's floating roof design. For road trips in northwest China, rental Discoveries equipped with differential locks are in high demand – after all, nobody wants to get stranded in no-man's land.
