
Junma Auto is an independently operated automotive brand launched by the Zotye Group, primarily focusing on coupe SUVs. Its lineup includes models such as the Junma S70, Junma MEET 3, and Junma SEEK 5. The powertrain of Junma Auto comes from the Airflow series engines, which incorporate turbocharging and direct fuel injection technologies, along with a modular design philosophy to accommodate different drive forms, layouts, and new energy power systems. Taking the Junma S70 as an example, its dimensions are 4746mm in length, 1882mm in width, and 1700mm in height. In terms of configuration, the Junma S70 offers optional features like a panoramic sunroof, panoramic camera, front and rear bumper decorative strips, and front grille.

Junma Auto was a sub-brand launched by Zotye Auto. I remember it mainly focused on SUV models when it debuted around 2017, targeting young users. As a car enthusiast, I found Junma's designs quite avant-garde, such as the Meet 3 and S70 series, with sleek lines and rich tech features. The large touchscreen interiors looked cool. The driving experience was decent—power was sufficient but acceleration was a bit slow, and the suspension tuning leaned toward soft, making it comfortable for city driving. Unfortunately, the brand didn’t last long and was discontinued after 2019, mainly due to Zotye Group's broken capital chain and intense competition, along with frequent exposure of minor quality issues. Nowadays, Junma cars occasionally appear in the second-hand market, but finding specialized maintenance shops is quite troublesome. Looking back, it reflects the struggles of Chinese independent brands expanding too quickly—startups need steady and solid groundwork.

I think Junma Auto was a budget-friendly option. As an ordinary consumer, it was originally a sub-brand of Zotye, targeting families and young people. SUVs like the SEEK 5 were practical with spacious interiors, making it easy to fit a stroller. The affordable price attracted me, but after driving a friend's car, I felt the power was mediocre, the noise was noticeable, though the suspension was comfortable enough for long-distance driving. Maintenance costs weren't low—for example, battery issues and minor repairs were troublesome, and parts became hard to find after the brand disappeared. Zotye launched Junma to capture market share but overlooked long-term quality control, and quality issues ruined its reputation. I suggest checking the after-sales service before buying. Junma's short lifespan reminds us that domestic car brands should prioritize quality over flashy appearances.

From an automotive industry perspective, Junma Auto positioned itself as a youthful sub-brand of Zotye, launching in 2017 with a focus on SUV series. It aimed to capture the market with stylish designs and smart features, such as the MEET model's automatic air conditioning system that emphasized technological appeal. However, rapid brand expansion outpaced quality control capabilities, leading to frequent minor issues that dragged down sales. Amid Zotye's own crisis, Junma was forced to cease operations, becoming virtually obsolete post-2019. This case highlights the risks Chinese brands face during innovation—prioritizing novelty over stability serves as a cautionary tale, urging future automakers to adopt a more pragmatic approach.

As a young driver, I was drawn to Zotye's sub-brand Junma when it first hit the market. Launched in 2017, this brand offered stylishly designed SUVs like the S70 at budget-friendly prices, making them ideal for beginners. The driving experience was comfortable, and the touchscreen-equipped interior felt cool, though the occasionally malfunctioning AC system proved troublesome. While the ride was smooth, noise insulation fell short. Sadly, the brand's short lifespan and subsequent discontinuation made after-sales support hard to come by, reminding me to choose established brands when car shopping. Though Junma has vanished, it represents China's automotive innovation attempts, prompting reflection on the importance of quality.


