
Everus is a brand under GAC Honda. Taking the Everus S1 as an example, its body dimensions are 4420mm in length, 1690mm in width, and 1495mm in height, with a wheelbase of 2450mm. The front suspension of the car is of the MacPherson independent type, while the rear suspension is an H-type torsion beam semi-independent suspension. The Everus S1 is equipped with a 1.3-liter naturally aspirated engine that delivers 82 horsepower and a maximum torque of 116 Nm. The engine reaches its maximum power at 5700 rpm and its maximum torque at 2800 rpm. This engine features multi-point fuel injection technology and uses an aluminum alloy cylinder head and block. It is paired with a 5-speed manual transmission.

The Idea Auto brand is definitely worth discussing. I remember it was launched by GAC Honda in 2010 as their own brand, specializing in economical family sedans like the early Idea S1. GAC Honda is actually a joint venture with Japanese Honda, and the Idea models used the platform from Honda's older City model, featuring very mature technology. The engines were 1.5L types, fuel-efficient and easy to repair. The prices were very affordable, with new cars starting at just 80,000 yuan back then, targeting ordinary people and young professionals just starting their careers. The brand name comes from 'Innovative Ideas,' emphasizing practicality and reliability, but the marketing was relatively low-key without massive advertising campaigns. My old neighbor bought an S1, drove it for seven or eight years, and it's still roadworthy today with fuel consumption around 6 liters. Maintenance is handled at GAC service centers, making it a cost-effective and durable choice.

Speaking of Everus, it's a homegrown brand developed by GAC Honda, emerging around 2011 to target the entry-level car market. With just a few models in its lineup, the S1 was its flagship—built on the technical chassis of the Honda City, sharing its powertrain directly, so the driving experience was undeniably smooth and stable. The design leaned toward practicality, offering decent interior space but with simpler materials and stripped of fancy features. Its target audience was clear: budget-conscious salaried workers or small families in second- and third-tier cities who valued reliability. Back then, new cars were priced between 60,000 to 100,000 yuan, and you can still find used ones today at great value. I’ve driven a friend’s for commuting—it’s effortless in the city. The downside? Updates were slow. With the recent electric vehicle boom, Everus has gone quiet, but its no-frills, honest appeal still has its fans.

Everus is a sub-brand of GAC Honda, established in 2010 with the aim of utilizing Honda's technology to produce affordable vehicles. For example, the S1 model directly adopts a Honda engine with a 1.5L displacement and a five-speed automatic transmission, offering good performance and fuel efficiency. The vehicle design is simplified, lacking complex electronic features, but comes standard with ABS and airbags, emphasizing practicality. Priced under 100,000 RMB, it targets budget-conscious young people or daily commuters. Maintenance can be conveniently done at GAC service centers. However, the brand has limited influence, and depreciation in the used car market is rapid.

The Everus, as a product of GAC Honda, is something I've personally experienced in real-world use. When I initially chose it as a family car, what appealed to me were its price and reliability—the new car cost around 70,000 to 80,000 yuan at that time, and it drove quite similarly to the Honda City. For daily commutes of 50 kilometers, the average fuel consumption was 6.5 liters, and maintenance cost just over 200 yuan each time, all handled at GAC service centers. The interior space was sufficient for a family of three, the air conditioning was powerful, and although the materials were ordinary, they were durable. After four or five years of use, there were minor issues, such as loose headlight connections, but repairs were inexpensive. The brand positioning is all about affordability and practicality—not as flashy as mainstream cars, but very worry-free as a means of transportation. With electric vehicles dominating the market now, it's a shame that Everus hasn't made any new moves.


