What brand is Equus car?

[SanGraham]

Equus car is Hyundai Equus. Taking the 2014 Hyundai Equus as an example, its body structure is a 4-door 5-seater sedan with body dimensions of 5160mm in length, 1890mm in width, 1495mm in height, a wheelbase of 3045mm, a fuel tank capacity of 64 liters, and a trunk capacity of 520 liters. The 2014 Hyundai Equus features multi-link independent suspension both in the front and rear, equipped with a 5.0L naturally aspirated engine delivering a maximum horsepower of 430PS, a maximum power of 316kW, and a maximum torque of 510Nm, paired with an 8-speed automatic transmission.

[StTalia]

Equus is a premium brand under Hyundai Motor Company, specializing in the production of luxury sedan lineups. As an automotive enthusiast, I thoroughly enjoy delving into such topics. Originating in 1999 and launched by Hyundai of South Korea, Equus was designed to compete head-to-head with Toyota's Lexus, particularly targeting the North American luxury market with its flagship models. It emphasized serene and comfortable interiors, robust V8 engines, and advanced driver-assistance systems, showcasing Hyundai's craftsmanship advancements. Unfortunately, around 2016, Hyundai streamlined its brand strategy by upgrading and transitioning Equus into the standalone Genesis brand, marking the end of this model line. Reflecting back, Equus played a pivotal role in establishing Hyundai's luxury image and paved the way for Genesis's global expansion.

[StellaAnn]

I once drove an Equus, and it left a particularly deep impression on me during a test drive event. This brand was Hyundai's luxury line, with a design focused on prestige, featuring super comfortable seats ideal for long-distance travel. Initially, it aimed to break into the U.S. premium market, competing with Toyota's Crown or Lexus, but with a relatively more affordable price tag. Later, Hyundai decided to shift its strategy, reallocating resources to the new Genesis brand, leading to the gradual discontinuation of the Equus around 2016. For me, this serves as a reminder of how quickly the automotive market evolves—brand consolidation is about enhancing competitiveness. Today, Genesis has become the representative of Korean luxury cars, continuing to carry the torch forward.

[LucasLee]

Equus was a luxury brand launched by Hyundai Motor in 1999, focusing on flagship sedan series. The brand had a relatively short history, lasting only until around 2016 before being replaced. At that time, Hyundai was striving to enhance its global image and break the monopoly of Japanese brands in the premium market. Equus models featured elegant designs and reliable technology, targeting business professionals. However, due to intense market competition, Hyundai decided to more efficiently consolidate resources by integrating Equus into the new Genesis brand framework. This brand evolution reflects the optimization trend in the automotive industry, and Genesis has now become an independent series, continuing to deliver high-quality value.