
DS is a premium brand under the French PSA Peugeot Citroën Group. Here is relevant information about DS cars: 1. DS is the premium brand of Citroën, with the Chinese name 'Dian Ai Shi', jointly produced by Changan Dian Ai Shi. 2. DS is highly favored by French political figures and is known as the 'Presidential Car', being the preferred choice for the French President. 3. Current product lineup includes: DS3, DS4, DS5, DS5LS. Among these, DS5 and DS-5LS are domestically produced at Changan Citroën's Shenzhen factory. 4. DS currently has a production line in Chongqing, utilizing technology provided by the French PSA Peugeot Citroën company.

DS is actually a premium French automotive brand. I remember it used to be a sub-brand under Citroën and became independent around 2014. Now it's called DS Automobiles, headquartered in Paris. This brand has quite a history, originating from the classic DS model in the 1950s, which was avant-garde at the time, featuring technologies like hydraulic suspension. Currently, their models such as the DS7 Crossback and DS9 showcase elegant designs with a focus on luxury. They're relatively common in the European market and also have collaborative production in China. People around me who drive DS cars often praise their comfortable seating posture and exquisite interior materials, giving off a bourgeois vibe, though the price isn't cheap—starting around 200,000 RMB in China. Overall, DS positions itself similarly to Lexus, targeting those who appreciate unique design and premium driving experiences, but it's a bit niche with limited service centers. If you're considering buying this type of car, it's worth looking into, especially their recent push towards electrification with plug-in hybrid versions.

Let me talk about the DS brand. I really like it—it's a masterpiece from the French, a premium line spun off from Citroën, focusing on fashion and individuality. Its models are quite distinctive, like the DS3, a stylish compact SUV with sharp body lines and diamond-cut wheel designs. The interior is even more impressive, fully wrapped in leather for a premium feel. Performance-wise, it offers both gasoline and hybrid options, delivering a smooth and quiet ride with decent fuel efficiency, making it ideal for young families. However, it hasn’t gained much traction in the Chinese market, with limited dealership coverage in some areas, though the service attitude is commendable. When I test-drove the DS7, I found the spacious cabin and excellent visibility impressive, especially the dazzling headlight display at night. The brand aims to compete with BBA (BMW, Mercedes-Benz, Audi), but it still has some catching up to do. Pricing ranges from around 100,000 RMB for entry-level models to nearly 400,000 RMB for top trims—value for money is subjective. I’d recommend visiting a dealership for a firsthand experience and choosing based on your budget and lifestyle.

DS is a French brand, independently established from Citroën, targeting the premium market with models such as the DS4 and DS7, which are widely popular in Europe, especially in its home country of France. Positioned as luxurious yet niche, it features unique design aesthetics and exquisite interiors. In China, it operates through a joint venture with relatively high pricing and a limited maintenance network, but offers reliable quality, making it suitable for users who seek individuality.


