What brand is DS car?
3 Answers
DS is a top-tier luxury automotive brand in French automotive industry, belonging to the PSA Group. The full French name of DS is Déesse, which means 'goddess' in French. 1. In 2012, the DS brand officially entered the Chinese market with its product lineup. It is a new-generation luxury automotive brand under the PSA Peugeot Citroën Group. 2. The product series of DS brand include: DS-3, 2018 DS4S, DS-4, DS-5, DS-3 Cabrio, 2018 DS-5LS, 2018 DS-6, DS7, and other models.
I've always been quite interested in car brands and previously did some research specifically on DS. It's actually a premium sub-brand of French Citroën that only became independent in 2014, with its name derived from the French word for "goddess". What's most fascinating is its design team incorporating Louvre art elements into their models. Take the DS7's diamond-cut headlight clusters for example - they look like works of art. Although not very common in China these days, it sticks to the affordable luxury route, using only premium leather for seats, delivering both the comfortable chassis typical of French cars and the quietness expected from luxury vehicles.
I once rented a DS car during my trip to Paris, and the driving experience was truly amazing. This brand excels at playing with cultural concepts, with each model carrying the design sensibility of Paris Fashion Week. Its engines were jointly developed with BMW, and the 1.6T version delivers particularly linear power, with steering wheel weight that's just right when cornering. What surprised me the most, though, was the after-sales service. Last time my car key got damaged, the customer service directly sent a specialist to pick it up, which is more thoughtful than many German luxury brands.
