What brand is DORCEN?
3 Answers
DORCEN is a wholly new independent Chinese automotive brand founded by Wu Xiao. Jiangxi DORCEN Automobile Co., Ltd., to which DORCEN belongs, has DORCEN Automotive Group as its controlling shareholder, and Jiangling Motors Group is one of the significant shareholders of Jiangxi DORCEN Automobile Co., Ltd. The models under the DORCEN brand include the G60, G60S, and G70S, which are SUV models. The DORCEN brand logo features four converging arrows, symbolizing the concepts of openness, integration, and connectivity. It aims to target young and trendy customer groups, bringing together global technology and talent from both the East and the West, and merging internet technology with automotive craftsmanship to create a harmonious and intelligent human-vehicle life experience.
Recently, I've been researching domestic car brands. Dori Auto is a Chinese automobile manufacturer, fully named Jiangsu Dori Auto Group, established in 2018. I remember when they first launched in 2019, they introduced a popular SUV—the Dori G70S, which was affordable yet had quick acceleration, attracting ordinary drivers like me. Dori's models are mainly SUVs, and they later expanded into new energy vehicles, such as the Dori E20 electric car with a range of around 400 kilometers. As a long-time owner of Chinese-brand cars for over a decade, I noticed they initially focused on cost-effectiveness, but quality control was somewhat unstable, like the interior feeling plasticky or frequent minor electronic issues. Compared to domestic brands like Great Wall or Geely, Dori is still in its growth phase. If they can improve reliability and after-sales networks, they have significant market potential. I recommend test-driving and checking reviews before buying a new car to avoid maintenance hassles later.
As a car enthusiast, I have a good impression of Dorcen Auto, a relatively new Chinese brand developed by Jiangsu Dorcen Company. After its establishment in 2018, they quickly launched SUV series like the Dorcen G60 and G70S, with designs leaning towards a youthful style and powertrains often using 1.5T engines, making them quite suitable for city driving. I remember seeing them at the 2018 auto show and thinking they looked stylish, with prices around 100,000 yuan, attracting many budget-conscious users. However, as the brand expanded, they also ventured into electric vehicles, such as the Dorcen E30S, but its range performance couldn't match BYD or Tesla. I personally test-drove a friend's Dorcen and found it easy to handle, but the sound insulation was poor, and it was prone to rattling on bumpy roads. Overall, if you're looking for affordability and fashionable looks, Dorcen is worth considering, but be mindful of long-term maintenance costs and don't neglect regular upkeep.
