What Brand is Borgward?
2 Answers
Borgward is a brand under Beiqi Foton, which fully acquired Borgward. Originally, Borgward was a German automobile brand. Borgward offers models such as the BX5, BX6, BX7, and BXi7. Taking the Borgward BX5 as an example, it is a compact SUV equipped with a 1.4-liter turbocharged engine across the lineup. The Borgward BX5 features a cage-type body structure, designed according to ENCAP standards, and adopts an eagle-wing-style cockpit layout to provide a driving atmosphere. In terms of body dimensions, the Borgward BX5 measures 4490mm in length, 1877mm in width, 1675mm in height, with a wheelbase of 2685mm.
Borgward is a historic German car brand founded in 1919 by Carl Borgward in Germany. It once produced luxury sedans and SUVs, thriving in the 1950s and even competing with major manufacturers like Mercedes-Benz. Unfortunately, it went bankrupt in 1961, and the brand lay dormant for decades. Later in 2015, China's BAIC Group revived it, and it now produces SUV models like the BX7 and BX5 in China, targeting the affordable luxury market. Although it carries a German name, its production bases are all domestic, with vehicle designs retaining some German precision at a budget-friendly price, attracting buyers who favor European styling. Post-revival, it has made strides in safety technology, such as with its automatic emergency braking system, but brand recognition still needs improvement compared to giants like Volkswagen and Toyota. Overall, it represents an intriguing story of a German automotive legacy revived by Chinese capital.
