What Brand is Borgward?

[DeclanAnn]

Borgward is a brand under Beiqi Foton, which fully acquired Borgward. Originally, Borgward was a German automobile brand. Borgward offers models such as the BX5, BX6, BX7, and BXi7. Taking the Borgward BX5 as an example, it is a compact SUV equipped with a 1.4-liter turbocharged engine across the lineup. The Borgward BX5 features a cage-type body structure, designed according to ENCAP standards, and adopts an eagle-wing-style cockpit layout to provide a driving atmosphere. In terms of body dimensions, the Borgward BX5 measures 4490mm in length, 1877mm in width, 1675mm in height, with a wheelbase of 2685mm.

[LeEmmett]

Borgward is a historic German car brand founded in 1919 by Carl Borgward in Germany. It once produced luxury sedans and SUVs, thriving in the 1950s and even competing with major manufacturers like Mercedes-Benz. Unfortunately, it went bankrupt in 1961, and the brand lay dormant for decades. Later in 2015, China's BAIC Group revived it, and it now produces SUV models like the BX7 and BX5 in China, targeting the affordable luxury market. Although it carries a German name, its production bases are all domestic, with vehicle designs retaining some German precision at a budget-friendly price, attracting buyers who favor European styling. Post-revival, it has made strides in safety technology, such as with its automatic emergency braking system, but brand recognition still needs improvement compared to giants like Volkswagen and Toyota. Overall, it represents an intriguing story of a German automotive legacy revived by Chinese capital.

[OCollin]

I know quite a bit about Borgward. This is a brand with German heritage, founded in 1919, originally focusing on luxury vehicles before production ceased. After BAIC Foton invested in its revival in 2015, I drove the BX5 a few times—it handles smoothly and the engine is quite quiet. Now fully controlled by a Chinese company, all its models are manufactured in China with good value for money, like getting an SUV for around 100,000 RMB, and the interior has a nice tactile feel. However, the quality isn't quite up to the original European standards, with some parts being localized leading to durability issues. I'd advise friends to check user reviews before test driving, as its market positioning is in the affordable luxury segment. The brand's story is quite educational, showing how Chinese companies can revitalize international brands to maintain competitiveness.

[SebastianMarie]

Borgward was originally a German brand, founded by Carl Borgward in 1919, and once became a representative of luxury cars before going bankrupt in the 1960s. It made a comeback in 2015 with Chinese investment and now focuses on SUVs like the BX series, managed by BAIC. In the domestic market, it positions itself as mid-to-high-end, offering reasonable prices to attract young families, though there's some discontinuity in its technological heritage. The revival process reflects the capital flows and cultural integration in the global automotive industry, making it worth watching for those interested in automotive history to learn some lessons.