What Brand is Borgward?

[DelAbigail]

Borgward is a brand under Foton Motor. Borgward models include: Borgward BX7, Borgward BX7T, Borgward BX5, Borgward BX6, Borgward BXi7, etc. Taking the 2020 Borgward BX5 as an example, its body dimensions are: length 4490mm, width 1877mm, height 1675mm, wheelbase 2685mm, fuel tank capacity 60L, and curb weight 1525kg. The 2020 Borgward BX5 features a front suspension in the form of MacPherson strut independent suspension and a rear suspension in the form of multi-link independent suspension. It is equipped with a 1.4T turbocharged engine, delivering a maximum horsepower of 150PS, maximum power of 110kW, and maximum torque of 250Nm, paired with a 6-speed automatic transmission.

[StEmily]

The Borgward brand has quite a story in the automotive world. Originally a German marque founded by Carl Borgward in 1919, it initially focused on the luxury car market and was once hailed as one of Germany's top three automakers. Models like the Borgward sedans of the 1950s and 60s were quite popular, but the company went bankrupt in 1961 due to financial troubles. After lying dormant for over half a century, Chinese firm Beiqi Foton revived the brand through acquisition in 2015. Today, Borgward positions itself as a mid-to-high-end SUV brand, manufacturing BX-series models like the BX5 and BX7 in China, emphasizing its German design heritage combined with Chinese manufacturing advantages at prices significantly more accessible than Mercedes-Benz or BMW—appealing to many young buyers. However, with its revival being relatively recent, some consumers remain skeptical about its quality and after-sales service. Personally, I see promising prospects for the brand, especially in the SUV segment where it holds considerable potential.

[ORosalie]

Speaking of Borgward, I think it's a car brand that combines history with innovation. Originating from Germany and revived by Beiqi Foton, Borgward focuses on producing mid-range SUVs. Models like the BX3 and BX7 feature stylish designs and spacious interiors, making them ideal for families. I attended one of their new car launches, where the configurations included intelligent navigation and automatic parking systems, delivering a smooth driving experience. Priced around 200,000 RMB, they offer better value for money compared to similar models from Volkswagen or Toyota. In terms of marketing, Borgward leverages its German heritage, but faces challenges such as lower brand recognition compared to traditional giants. Overall, it represents good value for money, perfect for those looking to buy a car without overspending.

[DeJohn]

Borgward is a historic German brand that was revived by Beiqi Foton in 2015. Currently focusing on SUV series, models like the BX5 are positioned as mid-size family vehicles, blending German engineering with Chinese technology. Its market performance in China has been gradually improving, competing against brands like the Honda CR-V by attracting buyers with design and pricing advantages. During its revival process, Borgward emphasizes quality and safety features, though brand recognition still requires time to build.

[DelBradley]

Borgward originated in Germany in 1919 and was relaunched by Beiqi Foton in 2015. Technologically, SUV models like the BX7 utilize modern platforms, featuring turbocharged engines and intelligent safety systems, including functions similar to ADAS. The design emphasizes durability and user experience, though certain details such as sound insulation require optimization. Overall, it combines German R&D with Chinese manufacturing to deliver reliable driving performance.