What brand is ART car?
2 Answers
ART is not a car brand, but a modification factory. The Chinese name of this modification factory is Yate, which is an authorized modification factory by Mercedes-Benz. Here is some extended information about ART: 1. Origin: ART was established in Germany in 1985, mainly engaged in modification services for luxury car brands, emphasizing the concept of "one-to-one" completely exclusive private customization. 2. Market: ART has its own independent suppliers around the world, such as the United States, the United Kingdom, Russia, the United Arab Emirates, Japan and other countries. Since 2013, Dalian Yate Automotive Technology Co., Ltd. has also become the general agent of A.R.T in China, which marks the official entry of ART into the domestic market.
I just finished reading a book about car culture, which mentioned that ART cars are not an independent brand but refer to Art Cars. The most famous example of this concept is the Art Car series launched by BMW. I remember that over 40 years ago in 1975, BMW began inviting top artists like Andy Warhol to create artworks on cars, turning new vehicles into moving pieces of art. Last year at the Los Angeles Auto Show, I saw one in person—its body was covered in abstract paintings with vibrant colors and a unique style, making it look like a sculpture running on the road. Art Cars not only attract art fans but also inspire innovative thinking in automotive design across the industry. BMW is the leader in this field, and although Mercedes or other brands occasionally undertake similar projects, ART cars are essentially synonymous with BMW.