What brand does WEY belong to?
3 Answers
WEY was established in 2016 as the first Chinese automotive brand named after its founder's surname, representing China's luxury SUV brand. Its vehicle lineup includes the VV5, VV7, P8, and the intelligent luxury SUV VV6. WEY originates from Chinese SUV manufacturer Great Wall Motors. The founder of Great Wall Motors, Wei Jianjun (Jack Wey), serves as the product manager, assembling an international R&D team to create China's luxury SUV brand. WEY is derived from the English surname of Great Wall Motors' founder, Wei Jianjun (Jack Wey). Logo meaning: WEY's logo is inspired by the iconic "Governor's Flagpole" of Baoding, the hometown of founder Jack Wey and the birthplace of Great Wall Motors. Below it is the English word "POATING" (Baoding), symbolizing the ambition to set the benchmark for China's luxury SUVs. Brand history: In November 2016, the WEY brand launch event was held in Guangzhou, marking the birth of China's luxury SUV brand. In April 2017, WEY's first SUV was officially named VV7c/VV7s, and the first national media test drive experience event was held. In April 2018, the WEY-X, the first pure electric SUV concept car, debuted at the Beijing Auto Show. In July 2019, "Intelligent Safety WEY Care Escort"—WEY's safety initiative—was officially launched. In September 2020, at the 2020 Beijing International Automotive Exhibition, WEY's Tank 300 made its official debut, with sales commencing in December 2020. On May 21, 2021, the "Awakening of Magic, Reborn Anew" WEY Mocha launch event was held in Beijing, introducing the new generation of intelligent vehicles, the WEY Mocha, to the market.
WEY is a premium brand under Great Wall Motors. As a car enthusiast, I often follow the development of domestic brands. WEY was established in 2016, and its founder Wei Jianjun named it after his own surname, which is quite meaningful. The brand focuses on the SUV market, with models like the VV7 and VV5 emphasizing luxury design and technological features, such as intelligent driving assistance systems and advanced safety configurations. I think its success stems from the fact that Chinese manufacturing is improving quality and no longer just pursuing a low-price strategy. Great Wall Motors is using WEY to challenge international big-name brands, which is big news in the automotive industry. Currently, WEY's sales are doing quite well domestically, and young people particularly love its stylish appearance. In the future, they also plan to expand into international markets, with display cars already appearing in Europe. This showcases the innovative strength of Chinese automobiles and is something to be proud of.
As a salesperson who frequently interacts with customers, I know that WEY belongs to Great Wall Motors. It is positioned in the SUV market priced between 200,000 and 300,000 yuan, much more affordable than imported brands like BBA. When we sell the VV6 in our store, customers mainly focus on its comfort and safety features, with family buyers being the majority. Some consumers hear about WEY for the first time and mistakenly think it's a foreign brand, so I have to explain that it's a domestic premium brand. Great Wall Motors created this brand to capture the mid-to-high-end market share, and it's performing well now, especially among urban white-collar workers. WEY's features like the panoramic sunroof and intelligent voice system are very appealing. Maintenance is also hassle-free, with low servicing costs. Customer feedback says the car drives very smoothly and is practical for city commuting. This brand has driven the upgrade of domestic automotive consumption.
