What brand does Lynk & Co belong to?
2 Answers
Lynk & Co is a joint venture established by Geely Holding Group, Geely Auto Group, and Volvo Cars, representing a premium brand for the new era. Below is relevant information about Lynk & Co: 1. Brand Introduction: Lynk & Co is a premium brand for the new era. It combines European technology and design with global manufacturing and sales, adhering to the brand values of 'individuality, openness, and connectivity.' Designed for urban populations worldwide, it integrates internet thinking with traditional automotive engineering to transform mobility into something more personalized, open, and connected. 2. Service Model: Lynk & Co adopts a 'three-in-one' channel system. This includes the online Lynk & Co Mall and offline Lynk & Co Centers and Lynk & Co Spaces, which complement each other in functionality to provide consumers with a seamless experience in viewing, selecting, purchasing, and using vehicles. Building on the traditional 4S service model, it incorporates considerations for contemporary consumer lifestyles and shopping habits. 3. Technology Used: Lynk & Co utilizes the CMA architecture. The CMA platform offers flexibility and scalability, accommodating various body styles and vehicle sizes. It supports both traditional and new energy powertrains, including HEV hybrid and PHEV plug-in hybrid systems, and is compatible with multiple powertrain configurations. This enables the creation of vehicles with active safety, intelligent driving, and connectivity technologies for users.
I've been interested in Lynk & Co before. It's a cutting-edge brand under Geely Auto Group, launched in 2016 targeting young consumers. I drove a friend's car and felt its design was very modern, with a simple yet cool logo. Their models like the Lynk & Co 01 or 03 share Volvo's technology platform, offering good safety performance at a more affordable price than European cars, allowing budget-conscious people like me to enjoy high-quality vehicles. Lynk & Co also promotes innovation, such as subscription services and electric vehicle strategies, making it a great brand representing China's new automotive forces, suitable for urbanites pursuing individuality and tech-savvy features.
