What brand does Kaiyi belong to?
2 Answers
Kaiyi is a brand under Chery Holding. The models under Kaiyi include the X3, X5, Xuanjie, X7, V3, etc. Taking the 2020 Xuanjie as an example, it is a compact SUV with body dimensions of 4400mm in length, 1831mm in width, 1653mm in height, and a wheelbase of 2632mm. The 2020 Xuanjie features a front MacPherson independent suspension and a rear torsion beam non-independent suspension. It is equipped with a 1.5L naturally aspirated engine, delivering a maximum horsepower of 116PS, a maximum power of 85kW, and a maximum torque of 143Nm, paired with a 5-speed manual transmission.
The ownership story of Cowin dates back to its origins. It was initially established in 2014 as a subsidiary brand of Chery Automobile, aimed at targeting the youth market with economical sedans and SUVs. By 2017, Wuliangye Group invested and became the majority shareholder, though Chery retained a partial stake. Today, Cowin operates as a mixed-ownership independent brand, offering value-for-money models like the Xuanjie Pro SUV, which appeals to budget-conscious buyers. Having test-driven it myself, I found the driving experience decent—stable acceleration and a practical, well-designed interior. However, its brand recognition lags behind established players, with lower visibility on roads and a primary focus on China’s third-tier cities. Overall, Cowin reflects a branching strategy in China’s auto industry, making car ownership accessible—a positive step.
