What are the reasons for the poor resale value of the Ford Escort?
1 Answers
The poor resale value of the Ford Escort is primarily influenced by the model and market retention rate. Firstly, the pricing of the Ford Escort is very low, mainly because it integrates the chassis of the Ford Focus, the engine and transmission of the Ford Fiesta—three major components from Changan Ford—making it essentially a product of resource integration. Relevant data are as follows: 1. Resale Value: The resale rates of the Ford Escort in the used car market for the first five years are 67.04%, 58.74%, 51.02%, 45.52%, and 41.06%, respectively. 2. Statistics: According to statistics from the China Automobile Dealers Association, the average resale rate for domestic used cars in the first year is 70%, and 60% in the third year. The Ford Escort's resale rates for the first three years are all below the average standard, indicating that the Ford Escort is indeed a model with very poor resale value.