What are the reasons for the discontinuation of the Wuling Zhengcheng?
1 Answers
The main reason for the discontinuation of the Wuling Zhengcheng is poor sales performance. There are multiple factors contributing to the low sales, such as pricing, brand perception, and market positioning. It is quite common for automakers to discontinue models that underperform in the market. Below is an introduction to Wuling Motors: 1. Technological Innovation: SAIC-GM-Wuling possesses a national-level technology center and has established a "Corporate Postdoctoral Research Station" approved by the Ministry of Personnel, hiring a group of experts and professors as technical consultants. The company implements research projects such as the C3P (CAD/CAE/CAM/PDM) automotive development technology system and collaborates with the Pan Asia Technical Automotive Center for integrated product development operations. Utilizing General Motors' GVDP (Global Vehicle Development Process) and GMS (Global Manufacturing System) as primary methodologies, the company emphasizes management innovation and teamwork, leading to comprehensive enhancement of its technological innovation capabilities. 2. Vehicle Models: Currently, SAIC-GM-Wuling produces over 200 models across five major series, including micro commercial vehicles, micro vans, micro double-cab trucks, micro single-cab trucks, and micro passenger vehicles. The company passed the national "3C" certification in 2003 and became the only micro vehicle manufacturer to receive the national "AAA" quality and reputation rating in 2005.