What are the reasons for the discontinuation of the Roewe 350?
1 Answers
This is mainly due to the overall poor sales performance of the vehicle, and the fact that it has been replaced by the Roewe 360 model. Relevant details are as follows: 1. Roewe 350: The Roewe 350 is a compact sedan positioned in the A-segment market, launched by SAIC Motor following the Roewe 750 and Roewe 550. It is also the first Roewe family car to incorporate 3G technology. SAIC Motor clearly stated that the Roewe 350 is primarily targeted at young people who love life, and it is also a city car suitable for small families of three in China for daily commuting. 2. Technology: Compared to the older 350 model, the 2014 Roewe 350 underwent technical upgrades to improve fuel economy. Through the application of new technologies, optimizations were made to the chassis, engine, and transmission, resulting in a fuel consumption of only 6.9L, a 12% reduction compared to the older 350 model. This surpassed the fuel efficiency of comparable Japanese cars in the same class, highlighting its economic advantages.