What are the reasons for the discontinuation of the Honda Jade?

[CeciliaDella]

First, its positioning was ambiguous—it resembled a sedan, an SUV, a station wagon, and even an MPV. Second, recalls damaged its reputation. Additionally, its low configuration was a major factor. Below is an introduction to the Honda Jade: 1. Exterior and Interior: The new car's overall design is more stylish than the current Fit, featuring a bold single-bar grille design, with the headlight cluster connected to the grille and a more fashionable internal lamp arrangement. Moreover, the car adopts a new-style front bumper for a sportier look. 2. Powertrain: The overseas version of the Honda SHUTTLE is equipped with Honda's Earth Dreams Technology 1.5L naturally aspirated direct-injection engine and a 1.5L i-DCD hybrid system. The traditional powertrain model has a combined fuel consumption of 5.2L per 100km, while the hybrid model consumes only 2.9L.

[StAurora]

I'm a Honda enthusiast and have been following the Jade for years. Its discontinuation is mainly related to changes in market demand. In recent years, the MPV segment has declined overall, with consumers shifting towards SUVs or electric vehicles. Honda's strategy is to focus on new trends, such as launching popular SUVs like the Breeze in the Chinese market, while the Jade's sales were underwhelming, especially after 2020 when inventory piled up significantly. Additionally, the wave of electrification is surging, with Honda investing heavily in developing electric vehicles, such as the new pure-electric series, which puts pressure on fuel-powered models like the Jade. Upgraded emission regulations like China's National VI standard also increased costs, making it difficult for older models to remain profitable. In short, optimizing the product lineup is key, and Honda chose to discontinue the low-selling Jade to push more innovative vehicles.

[MacJoy]

As an average car owner, I found the Jade to be spacious and practical, but the market changes too quickly. Honda discontinued it simply because it wasn't selling well. Nowadays, consumers prefer the off-road feel of SUVs or the eco-friendly performance of electric vehicles. MPVs like the Jade rarely attract attention in showrooms. Honda needs to make money, so they allocate resources to new SUVs and hybrid models, like the popular CR-V Hybrid. In China, government policies promote electric vehicle subsidies, and the Jade missed this trend, leading to dismal sales and eventual discontinuation. Additionally, maintenance costs increased due to safety upgrades, making it unprofitable for the manufacturer to continue production.

[DanteRose]

From the perspective of the automotive market, the discontinuation of the JADE is straightforward: sales data and strategic adjustments. Honda's global reports indicate a shrinking share of the MPV segment, with the JADE experiencing a sharp decline in key markets like China. Consumer preferences have shifted towards SUVs and new energy vehicles, and intensified competition has rendered the JADE unprofitable. Honda's decision was to phase out underperforming products and focus on high-growth areas such as electric vehicles. For instance, influenced by new energy policies in China, the JADE's production was scaled back, and it was essentially discontinued after 2020.