What are the reasons for the decline in sales of the BYD Tang?
1 Answers
BYD Tang sales decline is due to the fact that compared with many joint venture products, BYD's brand still appears somewhat weak. Although in the eyes of many rational users, such configuration indeed has sufficient cost performance, most people in the market do not think so. The following is an introduction to the BYD Tang: Appearance: The BYD Tang adopts a brand-new Dragon Face design, which is also the family-style design of BYD. The car also uses the Chinese character "Tang" as the logo in the middle of the front face, which not only has Chinese elements but also a sense of fashion trend. The side profile is also very attractive, with the roof line sloping downward from front to back, presenting a fashionable and sporty design style. In terms of body size, its length, width, and height are 4870/1940/1720mm respectively, with a wheelbase of 2820mm. Interior: The BYD Tang adopts a simple and elegant design, with a steering wheel that looks good and feels comfortable to hold, but the most attractive feature is the large central control screen. The configuration is as rich as ever, including a multi-function steering wheel, electronic handbrake, one-key start, automatic headlights, remote driving key, multi-terrain selection system, downhill assist, full LCD instrument panel, and electric seat adjustment for both the driver and front passenger.