What Are the Reasons for the Decline in Sagitar Sales?

[SanGabriela]

The reasons for the decline in Sagitar sales are as follows: 1. Rapid changes in competitors: The entire A-segment sedan market has seen over a dozen new models emerge this year. These include Toyota's Allion, Geely's new Xingyue, Buick's new Verano, and others—all well-received and popular models with distinct features. Particularly noteworthy is the upcoming all-new Octavia, which boasts Volkswagen's latest design, youthful and attractive styling, leading configurations, and affordable pricing, generating significant buzz. Additionally, internal competition within Volkswagen is intense. The Lavida, which originally competed with the Sagitar in the same market segment, now firmly holds the second spot in sales. 2. The Sagitar itself has some issues: While its sales haven't risen, the Sagitar consistently ranks high on complaint lists. The complaints primarily revolve around a few recurring, well-known issues. However, the number of complaints has remained stable at around 100 per month, and sales were previously strong, so this is unlikely to be the direct cause of the sharp sales drop of over 20,000 units. Nevertheless, such quality issues could eventually lead to problems.