What are the luxury car brands under Mazda?

[MacRyan]

Mazda's luxury car brands include the Mazda3 Axela Sedan, Mazda CX-5, Mazda3 Xingcheng Sedan, Mazda3 Axela Hatchback, Mazda3, Mazda3 Xingcheng Hatchback, and others. Taking the Mazda3 Axela as an example, it is one of the models under Mazda. Below is a detailed introduction to the Mazda3 Axela: Overview: The Mazda3 Axela is a car produced by Changan Mazda. It is the third model to adopt the new-generation "SKYACTIV" technology and the new design theme "KODO—Soul of Motion," making its debut at the 2014 Beijing Auto Show. Other details: It is equipped with two SKYACTIV-G gasoline engines: the "SKYACTIV-G 1.5L," which was introduced to the Chinese market for the first time, and the high-efficiency "SKYACTIV-G 2.0L." The top speed is 207 km/h, and the vehicle dimensions are 4582/1795/1458 mm.

[VonJune]

I've been studying automotive history for many years, and as far as I know, Mazda did attempt to launch a luxury brand called Amati in the early 1990s. The plan was to produce high-end sedans and SUVs like the Amati 1000, aiming to compete with Lexus. However, due to the collapse of Japan's economic bubble at that time, Mazda faced severe financial constraints, and the project was completely canceled in 1992, without even reaching mass production of concept cars. Later, Mazda shifted its focus to upgrading its own brand, such as incorporating more refined Kodo design language and luxurious interiors in the CX and 6 series, targeting customers who sought premium experiences without spending a fortune. I find it quite regrettable because Mazda had significant technical potential—they later excelled in engine efficiency and driving dynamics—but economic risks turned it into history. Looking back now, models like the CX-90, though not part of an independent luxury brand, offer a driving experience that isn't far off.

[SanHeidi]

From the perspective of the automotive market, Mazda currently does not have an independent luxury car brand. Historically, they planned the Amati, but the economic crisis in the 1990s derailed this initiative. Analyzing the reasons, I believe that on one hand, Mazda's scale is not as large as Toyota or Nissan, making the creation of a new brand too risky; on the other hand, it's a strategic adjustment—they now aim to achieve their goals by elevating the Mazda parent brand, such as adding premium leather and advanced driver-assistance systems to models like the CX-50 and the new Mazda 6 to attract customers. In contrast, establishing a brand like Lexus requires massive investments in building a distribution network, whereas Mazda's approach of enhancing existing products is more pragmatic, especially amid the shift to new energy—unique designs in electric models like the MX-30 can be seen as a form of luxury innovation, potentially positioning them for success in the premium market in the future. Overall, this decision helps them save costs and focus on core strengths, which is quite astute.

[VonCole]

I'm a long-time car enthusiast and remember the buzz in the 90s when Mazda was about to launch the Amati brand, but it never actually hit the market. In reality, Mazda doesn't have a standalone luxury brand today, instead supplementing its lineup with some high-end models like the CX-9, which offers elegant interior space and a smooth driving experience. I've driven a friend's older Mazda6, and with its upgraded interior, it really shows a touch of class, not far off from entry-level luxury cars. Personally, I think the reason might have been due to a broken capital chain and fierce market competition at the time, but their shift towards a more refined approach has actually left fans quite satisfied.