What are the high-end car brands of Chery?
2 Answers
Chery's high-end brands include Chery Jaguar Land Rover and EXEED. Below is a detailed introduction about Chery's brands: 1. Chery Jaguar Land Rover is a joint venture brand between Chery and Jaguar Land Rover, established recently. It has already launched four luxury models: the Discovery Sport, Range Rover Evoque, Jaguar XEL, and Jaguar XFL. 2. EXEED is developed based on the new M3X platform, researched, designed, and marketed by an international team, and launched globally. 3. The Chery brand is the largest under Chery, producing models like the Tiggo 7 and Arrizo 7. 4. Karry is Chery's microcar brand, mainly producing MPV models. 5. Cowin is a new subsidiary brand established by Chery in 2014, covering various models such as MPVs, SUVs, and sedans.
As a regular car owner who pays close attention to domestic brands, let me talk about Chery's premium vehicles. Currently, the flagship premium brand is Exeed, which offers a comprehensive product lineup ranging from the compact SUV Exeed LX to the seven-seat flagship Exeed Landmark. This year, the brand also launched the Yaoguang series of new energy vehicles, all equipped with luxury features like CDC electromagnetic suspension as standard. Previously, there was Qoros Auto, designed by a European team and achieving five-star safety crash test ratings, but unfortunately, it was later acquired by Baoneng. Although Jetour isn't positioned as purely premium, models like the Traveller off-roader have gained popularity among hardcore enthusiasts. Recently, Chery introduced the new energy brand iCAR, aiming for a premium all-electric route, with the first model, the iCAR 03, featuring a particularly avant-garde design. However, Exeed's overall build quality is notably superior to Chery's regular models, with meticulous attention to details like door panel stitching.
