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What are the differences between Michelin Primacy and Latitude?

1 Answers

LaAllison

07/30/25 8:26am

Michelin Latitude is a tire designed for 95% on-road and 5% off-road conditions. Michelin Primacy is an upgraded version of Latitude. Here are the differences between Michelin Latitude and Primacy: 1. The main difference lies in their positioning. Primacy is positioned as a high-end comfort tire specifically designed for SUV consumers, while Latitude is positioned for sporty handling, being the latest generation tire designed for premium luxury SUVs. Although Primacy is an upgraded version of Latitude, there is a certain price difference due to their different positioning. 2. They focus on different performance aspects. Michelin Primacy emphasizes wet cornering stability and features a robust dual-ply carcass structure specifically designed for SUVs. Additionally, it offers short braking distances on both dry and wet surfaces, employing FlexMax 2.0 technology (with chamfered design, new-generation self-locking design, and highly flexible tread rubber) to enhance safety in various weather conditions. On the other hand, Michelin Latitude focuses on dry grip and wet drainage performance. Its innovative tread rubber compound combines silica with the latest generation of elastomer molecules, delivering excellent grip on both dry and wet surfaces while achieving low rolling resistance and durability. This means you don't have to choose between fuel economy and mileage, as it offers both excellent fuel efficiency and long mileage.

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