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What are the differences between Li Auto and NIO?

1 Answers

DeMolly

08/30/25 2:09am

Li Auto and NIO are different car brands with no direct relationship between them. The CEO of Li Auto is Li Xiang, while the CEO of NIO is Li Bin. However, Li Xiang has invested in NIO and become one of its shareholders, which has led many to mistakenly believe that they share the same founder due to this equity relationship. Below are introductions to the CEOs of Li Auto and NIO: 1. Li Xiang's profile: He developed a strong interest in the IT industry during high school and founded PCPOP.com in 2000, two years later. In 2005, expanding his internet ventures, he established Autohome, which remains one of China's top automotive websites. In 2015, he founded CHJ Automotive and launched its first product, the Li ONE, in 2018. 2. Li Bin's profile: A graduate of Peking University, he is a high-achieving individual. In 2000, he established Bitauto. In 2010, he led Bitauto to become the first Chinese automotive internet company to list overseas. Additionally, he has served as Vice President of the China Automobile Dealers Association, contributing to the advancement of China's automotive industry. In 2014, Li Bin brought together Li Xiang, Richard Liu, Pony Ma, and other prominent figures to establish 'NIO.' Currently, NIO offers two pure electric SUV models: the ES6 and ES8.

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