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What are the differences between Exeed and Jetour?

2 Answers

Corey

09/02/25 2:45am

Both Exeed and Jetour are brand vehicles under Chery, but they have different positioning. The following is an introduction to Exeed and Jetour: 1. Jetour is positioned in the travel segment market, while Exeed has a broader positioning. The Jetour brand focuses on mid-to-low-end products. Since the launch of its product series, it has clearly stated its commitment to the 'Travel+' segment market. Through online and offline interactions in three dimensions—touchpoints, experiences, and sharing—combined with users' driving scenarios, Jetour creates 'Travel+' products. Jetour will focus on the 'intelligent, interconnected, and lightweight scalable platform iPeL' to complete the '4+3+N' product layout, which includes 4 SUVs (X60, X70/X70S, X90, X95), 3 MPVs (V60, V70, V90), and N new energy vehicle models. 2. The Exeed brand focuses on mid-to-high-end products with a more flexible positioning to attract consumers from different levels. As Chery's new high-end brand, EXEED Exeed takes 'intelligence, premium, and vitality' as its core brand values, with 'intelligence' placed at the forefront. It fully advances Chery's 'Lion Smart Cloud' strategy to provide comprehensive, next-generation intelligent mobility services for Chinese and global consumers.

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Myron

09/14/25 5:05am

I've always believed that choosing a car depends on budget and brand positioning. Exeed is Chery's premium line, with higher prices, but the materials and design inside are quite refined. Its SUVs have a luxurious feel when driving, suitable for those who value quality of life. Jetour, on the other hand, is much more affordable, focusing on practicality with spacious interiors, making it ideal for young professionals just starting out or small families—perfect for weekend getaways. If you prioritize everyday value for money, Jetour is the better deal; if you're after prestige and quality, then Exeed is the way to go. Both brands are venturing into new energy vehicles, keeping up with trends, but Exeed prioritizes launching premium electric models. Before buying, I recommend test-driving both to experience the differences in service and details, as brand positioning significantly impacts the overall experience.

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