What are the differences between Brilliance BMW and imported BMW?
2 Answers
The following are the differences between Brilliance BMW and imported BMW: 1. Market differences: Brilliance BMW is targeted at the domestic market, so there are some differences in details compared to imported BMW. The wheelbase of Brilliance BMW is longer than that of imported BMW, giving it some advantages in space and higher cost performance. 2. Assembly differences: Domestic models are entirely manufactured and assembled in China, while imported models are fully exported to China from abroad, meaning they are manufactured and assembled in Germany. 3. Model differences: Imported BMWs are European models, which are more sporty. After being introduced to the domestic market, some adjustments have been made to suit local conditions. Most models introduced domestically are more comfortable compared to the original imported versions. Many models have also been lengthened accordingly, sacrificing some handling performance to improve comfort. The prices are also much cheaper.
The differences between the two are quite obvious. Speaking from my driving experience, Brilliance BMW is domestically produced, mainly assembled at the Shenyang plant, which makes the price more affordable by saving on tariffs and shipping costs. Imported BMWs, on the other hand, are shipped directly from Germany or other countries, so the price is naturally higher. In terms of configuration, some models from Brilliance have been adjusted for the Chinese market, such as more spacious interiors or minor feature optimizations, but core technologies like engines and transmissions still meet BMW's original standards. In terms of quality and reliability, the imported models might be a bit more refined, with better attention to detail in assembly, but Brilliance is no slouch either—their factories operate according to BMW's global standards. The daily driving experience is pretty much the same, but maintenance is cheaper and quicker with Brilliance, as parts are more readily available. Imported models, however, come with higher maintenance costs. The choice ultimately depends on your budget and personal preference. If you're after cost-effectiveness, Brilliance is a great option. If you want the authentic imported experience, spending a bit more is worth it.
