What are the differences between Brilliance BMW and imported BMW?
3 Answers
Here are the differences between Brilliance BMW and imported BMW: 1. Difference one: Brilliance BMW is a joint venture between China's Brilliance Auto and BMW, created to compete with luxury cars like Benz in the expanding Chinese market. It mainly produces BMW's China-specific models, which are modified versions of original BMW models tailored to the needs and requirements of Chinese consumers. For example, China imposes heavy taxes on luxury cars with engines above 3.0 liters, so the 730Li is a product of this system. 2. Difference two: Currently, the joint venture between Brilliance and BMW has been in operation for less than 10 years, which is much shorter compared to joint ventures like Volkswagen and FAW. This results in a high percentage of original parts in Brilliance-produced cars, which can be considered as Chinese assembly of original parts. Over time, as with FAW and Volkswagen, the percentage of local parts will increase until complete localization is achieved.
As a BMW owner who has driven both models, I find the biggest differences between Brilliance BMW and imported BMW lie in price and convenience. The locally produced Brilliance BMW, being a joint venture, is significantly cheaper due to the absence of import tariffs—for example, the 3 Series can save you tens of thousands. Imported BMWs, shipped directly from Germany or other countries, come at a higher price but some enthusiasts believe they offer a more authentic experience. In terms of quality, both are solid since Brilliance BMW adheres to BMW's global standards, though imported models might have slightly finer details. When it comes to maintenance, Brilliance BMW is more hassle-free with quicker service at 4S stores and readily available parts, whereas imported BMWs often face longer wait times for parts and higher repair costs. The driving experience is quite similar, suitable for daily commutes, but the domestically produced models might be better tuned for Chinese road conditions. Ultimately, the choice depends on budget and personal preference—don’t be misled by the myth of imports, as both meet safety and reliability standards.
Having played with BMWs for years, I believe there are noticeable differences in performance and supply between BMW Brilliance and imported BMWs. Imported BMWs typically offer stronger sportiness, with more aggressive engine tuning, providing more driving pleasure; while BMW Brilliance leans towards comfort, with softer suspensions suitable for urban driving, all optimized for the local market. In terms of price, domestic models have a significant advantage, saving on taxes and making them more affordable; imported ones are more expensive due to tariffs. In terms of models, BMW Brilliance offers a wider range, like the new 5 Series which is commonly seen domestically; imported BMWs have limited models and often require special orders. In terms of quality, modern joint venture cars are well-made, and BMW Brilliance is no exception. Maintenance costs are higher for imported models, with parts relying on imports, while locally produced ones are more affordable and convenient. Overall, if you're after affordability and practicality, domestic BMWs are sufficient; if you're after niche appeal, go for imported ones.
