What Are the Characteristics of Mass Communication?

[GemmaMarie]

Mass communication is characterized by organization, openness in content dissemination, selectivity, rapidity, and more. Below are some related expanded materials: 1. Mass Communication: It refers to the entire process of social practice activities in which social media organizations publicly transmit information they have replicated through various means to the general public via mass communication media such as text (newspapers, magazines, books), radio waves (broadcasting, television), films, and electronic networks. 2. Selectivity: Firstly, communication tools have a certain degree of selection for the audience; secondly, the audience has a certain degree of selection for communication tools—factors such as age, gender, occupation, cultural literacy, and personal interests can divide the audience into different reader, listener, or viewer groups who may prefer certain communication tools; thirdly, the audience can freely choose the content of the communication; fourthly, the audience can freely choose the time to participate in mass communication. The selectivity of the audience indicates that mass communication does not necessarily mean communication to everyone.