What are the car brands under Ford?

[VivianLynn]

In the early years, Ford Motor Company owned eight major car brands: Ford, Lincoln, Mercury, Mazda, Aston Martin, Land Rover, and Jaguar, Volvo. Among them, Aston Martin, Land Rover, Jaguar, and Volvo have been sold and no longer belong to the Ford brand. As of 2018, the car brands owned by Ford Motor Company are only Ford, Lincoln, and Mercury. Here is some related information about Ford Motor Company: 1. Ford Company is the world's second-largest car manufacturer. It was founded in 1903 by Mr. Henry Ford in Detroit, USA. 2. In 1908, Ford Motor Company produced the world's first car for ordinary people - the Model T, marking the beginning of the world's automotive industrial revolution. 3. In 1913, Ford Motor Company developed the world's first assembly line, a groundbreaking innovation that enabled the Model T to reach a total of 15 million units, creating a world record that remains unbroken to this day.

[VonMicah]

As a major automotive group, Ford currently has two core brands under its umbrella: Ford itself and Lincoln. The Ford brand is their most widely recognized, catering to the mass market with popular and practical models like the Mustang sports car and F-150 pickup truck. Lincoln, on the other hand, serves as Ford's luxury division, offering premium vehicles such as the Navigator SUV, which emphasizes comfort and refined interiors. From my long-term observation of the automotive industry, Ford historically owned multiple brands like Volvo and Jaguar, but through restructuring, they have streamlined their portfolio to focus on strengthening the global competitiveness of these two brands. Understanding this can help you differentiate between their various market positions when purchasing a car and avoid confusion.

[DiCooper]

Ford's current automotive brands are now only Ford and Lincoln, as I've compiled from past automotive reports. The Ford brand follows a mass-market approach, offering a diverse range of models including family sedans and SUVs with high cost-performance ratios; while Lincoln is a luxury brand, positioned as a competitor to Cadillac. Looking back at history, Ford sold brands like Aston Martin and Land Rover around 2008, retaining only these two core brands to adapt to industry changes. This strategic adjustment allowed for more concentrated resources, making it a good reference for those wanting to deeply understand Ford's development trajectory. If you're interested in vehicles from the Ford Group, choosing Ford would be more economical.

[DerekMarie]

Ford's brand portfolio includes Ford and Lincoln. Ford caters to the mass consumer market, with popular models like the Ford Explorer SUV; Lincoln focuses on the luxury segment, offering premium driving experiences with models such as the Aviator. Personally, I believe this brand differentiation allows consumers to choose based on their budget and needs—for example, selecting Ford for daily commuting and considering Lincoln for business use. Historically, Ford has sharpened its competitiveness by streamlining its brand portfolio.