The four "S's" in an automotive 4S store stand for: Sales, Spare parts, Service, and Survey. These are the acronyms for sale, sparepart, service, and survey, respectively. This "four-in-one" automotive operation model not only represents the culture of a particular car brand but also plays a significant role in enhancing brand value and image. Sale - Vehicle Sales: This is the primary function of a 4S store, providing consumers with a place to view, test-drive, and purchase vehicles. It is the most fundamental role of a 4S store as a "store." Sparepart - Parts: Besides vehicle sales, the most important business of a 4S store is parts sales. Currently, the price ratio of parts to the whole vehicle is extremely high, with the total cost of all parts sometimes exceeding the vehicle's price by four to five times. In this context, the parts business of a 4S store is crucial. Service - After-sales Service: After-sales service is essential in all sales industries. Both vehicles and parts come with warranty and after-sales services post-purchase, making this one of the most common reasons for visiting a 4S store beyond buying a car. Survey - Feedback: As the sales terminal for automakers, 4S stores have the closest relationship with actual consumers, often gaining insights into market trends. Automakers can analyze this feedback to adjust strategies, launch products that better meet consumer expectations, and improve areas where consumers are dissatisfied. The core meaning of a 4S store is a "lifetime automotive service solution." It offers well-equipped and clean maintenance areas, modern equipment and service management, a highly professional atmosphere, well-maintained service facilities, ample parts supply, and a prompt tracking service system. Through these services, 4S stores enhance consumer trust in the brand, thereby boosting sales. Automotive 4S stores have unique advantages: Brand Advantage: Most 4S stores operate under well-known, competitive, and high-market-share automotive brands, giving them a brand advantage that other sales models cannot match. Complete and Standardized Service System: The core competitiveness of a 4S store lies in winning customers through high-quality service. Consumers can access all value-added services, including car information, market trends, after-sales service, maintenance guidelines, and parts supply. Both vehicles and parts are guaranteed to be genuine, eliminating concerns about after-sales service, repairs, and maintenance. Diverse Value-Added Services: After purchasing a car, consumers can enjoy additional services. 4S stores leverage their strong capabilities to offer various differentiated and personalized services, which are key to their competitiveness.
