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What are Li Auto and NIO?

1 Answers

MacAlyssa

07/29/25 5:37pm

Li Auto and NIO are vehicles from different brands, and there is no direct relationship between them. The CEO of Li Auto is Li Xiang, while the CEO of NIO is Li Bin. However, Li Xiang has invested in NIO and become one of its shareholders. Due to this equity relationship, many people mistakenly believe that the two brands share the same founder. Below are introductions to the CEOs of Li Auto and NIO: 1. Li Xiang's profile: He developed a strong interest in the IT industry during high school and founded PCPOP.com in 2000, two years later. In 2005, he expanded his internet ventures by establishing Autohome, which remains one of China's top automotive websites today. In 2015, he founded CHJ Automotive and launched its first product, the Li ONE, in 2018. 2. Li Bin's profile: A graduate of Peking University, Li Bin is a high-achieving individual. He founded Bitauto in 2000. In 2010, he led Bitauto to become the first Chinese automotive internet company to list overseas. Additionally, he has served as the vice president of the China Automobile Dealers Association, contributing to the development of China's automotive industry. In 2014, Li Bin, along with Li Xiang, Richard Liu, Pony Ma, and other prominent figures, founded NIO. Currently, NIO offers two pure electric SUV models: the ES6 and ES8.

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