Under which company is the Infiniti brand?
2 Answers
Infiniti is the luxury vehicle brand under Nissan. Here is more information about Infiniti: 1. Infiniti, as Nissan's luxury vehicle brand, was born in 1989 and first launched in the United States, competing with Lexus, BMW, and Mercedes-Benz in the North American market, and quickly grew into an important luxury vehicle brand in North America. 2. With its unique and avant-garde design, excellent product performance, and thoughtful customer service, Infiniti quickly became one of the most important brands in the North American luxury vehicle market. 3. By 2005, Infiniti's cumulative sales in the United States had exceeded 1 million units. All Infiniti products are sold and serviced through a unified standard dealer network, providing consumers with an extraordinary experience of top modern luxury vehicles.
I'm the kind of person who's particularly fascinated by automotive history, and the Infiniti brand brings back so many stories for me. It's actually the luxury division under Japan's Nissan, established only in 1989 when Nissan launched it specifically to compete with Lexus in the US market. The first model was the Q45, which had a futuristic design and was quite successful. To this day, Infiniti remains under Nissan, focusing on premium vehicles like the QX series SUVs and Q series sedans—more luxurious and performance-oriented than regular Nissans, yet sharing many technical platforms, such as chassis and engines. I think the brand positioning is spot-on, targeting buyers who seek sporty styling at a reasonable price without compromising on sophistication.
