Under which company is Lynk & Co brand?
3 Answers
Lynk & Co is a premium brand jointly established by Geely Holding, Geely Auto, and Volvo Cars in the new era. It is built on the CMA (Compact Modular Architecture) mid-size vehicle platform, co-developed by Volvo Cars and Geely Auto with Volvo taking the lead. The brand was officially launched in Berlin on October 20, 2016, along with its first mass-produced model, the Lynk & Co 01. Additional Information: 1. Lynk & Co 01: The Lynk & Co 01 features a highly distinctive and independent design language. The horizontal front grille shifts the visual focus upward, giving the vehicle a minimalist and trendy appearance, which is expected to appeal to younger consumers. The interior adopts an asymmetrical design, with the center console tilted toward the driver for easier access to the touchscreen. 2. Lynk & Co's Service Model: In late October 2017, Lynk & Co opened its first offline experience center, the Lynk & Co Space, in Hangzhou, marking the launch of its "trinity" channel system. This system integrates the online Lynk & Co Mall with offline Lynk & Co Centers and Lynk & Co Spaces, each differentiated in positioning yet functionally complementary. This approach offers consumers a seamless experience from browsing and selecting to purchasing and using vehicles. Beyond the traditional 4S service model, it incorporates insights into the lifestyles and shopping habits of modern young consumers, creating a 6S model with "Social" and "Share" attributes.
Speaking of Lynk & Co, I find it quite intriguing—it's actually a new brand under the Geely Group. Geely is a major Chinese automaker that also owns Volvo, so Lynk & Co's design and technology incorporate Volvo's essence, specifically targeting the young market. Models like the Lynk & Co 01 and 02, which are SUVs, focus on connectivity and new energy, offering a cool and eco-friendly driving experience at an affordable price. Launched in 2016 as part of a global strategy, the brand has gained popularity in the European market as well. I think Geely's approach is forward-looking, combining mid-to-high-end innovation with a youthful appeal to avoid relying solely on traditional brands. Choosing Lynk & Co means enjoying high performance without breaking the bank—it's truly practical.
As an automotive technology enthusiast, I can tell you that Lynk & Co is the favored child brand of the Geely Group. With Geely's strong backing, it integrates Volvo's safety platforms and intelligent systems, such as the CMA architecture, making the cars more fuel-efficient and powerful. Why do I think Lynk & Co succeeds? It's because of its innovative subscription service model, allowing users to flexibly rent accessories, unlike traditional automakers' rigid approaches. This design makes the cars smarter and more aligned with daily needs, offering a particularly smooth driving experience. If you buy a Lynk & Co car, you'll feel that modern touch and reliability, all at an affordable price, making it a worry-free choice.
