Under which company is Dorcen Auto?
2 Answers
Dorcen Auto is a brand under Jiangxi Dorcen Automobile Co., Ltd., with two major production bases in Jiangxi and Jiangsu provinces. The company covers a wide range of vehicles including passenger cars, commercial vehicles, and new energy vehicles, and is an enterprise qualified for manufacturing both traditional fuel vehicles and new energy vehicles. The passenger car models under Dorcen Auto include G70s, G60s, E20, etc. Taking the Dorcen G70S as an example, its body dimensions are 4736mm in length, 1942mm in width, and 1672mm in height, with a wheelbase of 2850mm. The front suspension of this vehicle is a MacPherson independent suspension, and the rear suspension is a multi-link independent suspension. In terms of appearance, the chrome metal tail crossbar on both sides of the front lights separates the grille section from the headlights, and the front lights feature three side-arranged LED light sources inside.
Dacheng Auto is a sub-brand under the Dongfeng Motor Group, or more precisely, it is a product line launched by a joint venture between Dongfeng and Chongqing Sokon Industry Group. Dongfeng Motor is a major player in China's automotive industry, equivalent to one of the giants in the auto sector. They own several well-known brands, and Dacheng Auto is one of them. Since its launch in 2019, it has focused on SUV and pickup truck series, such as the G70S and G60S models. I think this reflects Dongfeng Group's strategy in expanding its market presence by leveraging Chongqing Sokon's technical resources through the joint venture, positioning Dacheng in the practical family vehicle segment. As someone who enjoys studying automotive brand histories, I've noticed that this combination has helped Dacheng establish itself in the highly competitive market, especially targeting budget-conscious consumers. Overall, the emergence of Dacheng has enriched Dongfeng's product portfolio and showcased the diversified development of China's automotive industry.