Under which company is Borgward brand?
3 Answers
Borgward is an automotive brand under Beiqi Foton. Taking the Borgward BX5 as an example, this vehicle is a compact SUV with a 5-door, 5-seat body structure. The dimensions are 4490mm in length, 1877mm in width, and 1675mm in height, with a wheelbase of 2685mm. The Borgward BX5 is equipped with a 4-cylinder 1.4T 150-horsepower turbocharged engine, paired with a 6-speed automatic manual transmission. The front suspension uses a MacPherson strut independent suspension, while the rear suspension employs a multi-link independent suspension. For the interior, the center console features an 8-inch LCD display and is equipped with the BLink intelligent connectivity system, which integrates functions such as voice control, navigation, CarPlay, CarLife, and entertainment.
While researching automotive history, I became quite interested in the Borgward brand. It was originally a German marque founded by Karl Borgward in the 1950s, producing classic models like the Isabella that were quite popular in Germany at the time. However, the company went bankrupt in 1961, and the brand disappeared. It wasn't until 2014 that Chinese company Beiqi Foton acquired Borgward entirely, bringing it back to the market. So now Borgward is a brand under Beiqi Foton, which has revived it in China, launching SUVs like the BX7 with pricing around 200,000 RMB, targeting the mid-to-high-end market. I find this acquisition fascinating - an old German brand being resurrected by a Chinese company and becoming part of domestic vehicle production, a truly intriguing historical cycle. The Borgward models you see on the road today, while bearing a German name, are entirely designed and manufactured by Beiqi Foton, with decent quality control. Word count: 165
As a car owner, I recently visited a 4S dealership where the salesperson introduced me to the Borgward brand, prompting me to learn more about it. Borgward was originally a well-known German brand that went bankrupt decades ago but was fully acquired by China's Beiqi Foton in 2014. Now, Borgward operates directly under Foton Motor. Foton is part of the BAIC Group, a major state-owned enterprise that has invested heavily in reviving Borgward. Currently, they produce SUVs like the BX5 series in Beijing, offering good value for money. I was particularly interested in one model, and during the test drive, I found its handling impressive, with a much lower price compared to original German models. However, their marketing still emphasizes the brand's German heritage. As a consumer, knowing the brand's ownership helps me find the right place for maintenance and repairs, such as going directly to Foton's service centers, which saves time and effort. Word count: 158
