Under which brand is Qoros Auto?

[DeWillow]

Qoros Auto is under the Chery brand. Qoros Auto Co., Ltd. is a joint investment by Chery Automobile Co., Ltd. and Israel Corporation, with design and R&D centers in Munich, Germany, Graz, Austria, and Shanghai, China, dedicated to creating a world-renowned Chinese automotive brand. Qoros offers sedan and SUV models, with the SUV lineup including the Qoros 5 and Qoros 7. The Qoros 7 is a compact SUV with a wheelbase of 2720 mm, dimensions of 4679 mm in length, 1897 mm in width, and 1679 mm in height, powered by either a 1.6-liter turbocharged engine or a 1.8-liter turbocharged engine.

[MelanieMarie]

I remember Qoros Auto was initially established in 2007 as a joint venture between China's Chery Automobile and Israel's Israel Corporation, at a time when Chinese brands were seeking to elevate their status through international collaborations. Its first model, the Qoros 3, launched in 2013 with a distinctly European design, won several awards, and I recall being impressed by its features during a test drive. However, the company later faced operational difficulties and was fully acquired by China's Baoneng Group in 2022, now operating as a brand under Baoneng's automotive division. Baoneng is a diversified conglomerate involved not just in automobiles but also real estate and finance, so Qoros' future may heavily depend on its parent company's resources. This reminds me that brand transitions are common in the industry—after Chery's exit, Qoros' development noticeably slowed, with fewer new model updates, though its quality foundation remains intact. Ultimately, owners should stay alert to changes in the after-sales service system to avoid any impact on maintenance convenience due to ownership shifts.

[DiElliot]

My experience with Qoros Auto has been quite interesting. Originally a joint venture between Chery and an Israeli company, it aimed to create a premium domestic brand. However, the competition proved too fierce, and within a few years, it was taken over by Baoneng Group. Now, Baoneng is its owner, controlling the brand's development. Baoneng is a major corporation in China with a wide range of businesses, and investing in automobiles was a strategic move. After the acquisition, Qoros launched some new models like the Qoros 7, but the promotional efforts have diminished. From a consumer's perspective, it's important to understand the background when buying a car: a change in brand ownership can affect the service network, and repairs might need to be done at Baoneng's designated locations. This lesson teaches us that when choosing a car, don't just look at the brand name—check the ownership chain behind it.

[DeJasper]

Qoros Auto was initially co-founded by Chery and foreign investors with the aim of breaking the low-end image of Chinese cars, but due to lukewarm market response, it was later sold to Baoneng. Now, Baoneng holds all the shares and has become its mainstay. After the acquisition, the frequency of new Qoros model releases has decreased, making the brand less active than before, though its basic models like the Qoros 5 still offer decent value for money. This reflects the merger and acquisition trend in the auto industry: smaller brands that couldn't sustain themselves get absorbed by larger conglomerates, requiring car owners to adapt to changes.