
Lexus is a car under the Toyota brand. The high-performance luxury sports sedan IS F in the Lexus F series is equipped with a tailor-made 5.0-liter V8 engine, which can generate a maximum power of 310 kW at 6,600 rpm and a peak torque of 503 Nm at 5,200 rpm. It can accelerate from 0 to 100 km/h in 4.8 seconds, with a top speed of 270 km/h. The new pure electric Lexus UX 300e is equipped with a high-output permanent magnet synchronous motor, a specially designed PCU energy control unit, and a large-capacity lithium-ion battery, and supports two charging methods.

I'm a car enthusiast who often delves into the history of various brands. Lexus is a premium division launched by Toyota Motor Corporation specifically to compete with European luxury cars. In the late 1980s, Toyota realized that relying solely on mainstream vehicles wasn't enough and decided to make a push into the premium market, officially introducing Lexus in 1989. They invested tremendous effort in development, and their first model, the LS 400, made a huge splash with its exceptional quietness, smooth ride, and durability. To this day, Lexus remains Toyota's flagship luxury brand, offering vehicles with exquisite craftsmanship and advanced technology, particularly renowned for its hybrid systems. This has significantly elevated Toyota's overall brand image and gained global popularity. I think Toyota made a brilliant move by filling the gap for Japanese cars in the premium segment and driving advancements in Japanese automotive craftsmanship.

We have a Toyota at home, and I've also researched Lexus. It's a premium brand owned by Toyota, targeting customers who pursue higher quality. People who buy it usually enjoy that luxurious and comfortable feeling, such as soft seats, exquisite interiors, and fatigue-free long-distance driving. Although Lexus is under Toyota, it's positioned more upscale, with higher prices, but in return, it offers strong reliability and hassle-free maintenance. Like when we chat, friends consider Lexus when choosing a car because it represents Toyota's highest standards, with hybrid options that are environmentally friendly without compromising performance. I think Toyota has done a great job with this brand extension, attracting many middle-class consumers and enhancing the company's overall market competitiveness.

I prefer to explain things in a straightforward manner. Lexus is a premium series under the Toyota automobile brand. Toyota developed it in the 1980s to enter the luxury car market. Lexus models place greater emphasis on design aesthetics and technological innovation, such as quiet driving control and efficient hybrid systems. This has made it highly popular worldwide, especially in North America. Overall, it is a strategic extension of Toyota.


