
Trumpchi is a brand under GAC Group. The models under GAC Trumpchi include: GAC Trumpchi GS3, GAC Trumpchi GS8, GAC Trumpchi GA8, GAC Trumpchi GS5, GAC Trumpchi GA6, etc. Taking the 2021 GAC Trumpchi GS3 as an example, it is a compact SUV with the following dimensions: length 4350mm, width 1825mm, height 1685mm, wheelbase 2560mm, and curb weight 1347kg. The 2021 GAC Trumpchi GS3 is equipped with a 1.5T turbocharged engine, delivering a maximum horsepower of 163PS, maximum torque of 235Nm, and maximum power of 120kW, paired with a 6-speed manual transmission.

I previously followed the development history of Trumpchi. It is actually the brainchild of Guangzhou Automobile Group Co., Ltd., an independent brand wholly created by GAC itself. GAC Group started by producing joint-venture vehicles, with successful models like GAC Honda and GAC Toyota. Around 2010, they began developing their own Trumpchi brand, targeting the mid-to-high-end domestic vehicle market. Currently, Trumpchi offers a comprehensive lineup, with its GS series SUVs and M series MPVs being particularly popular. Last year, they even established a factory in Indonesia, marking their expansion into international markets. As a state-owned enterprise's proprietary brand, Trumpchi has accumulated substantial experience in chassis tuning and engine technology. However, compared to private brands like Geely, its design style tends to be more conservative.

My cousin bought a Trumpchi GS8 last year, and I researched this brand when helping him choose a car. It's not a foreign brand but GAC Group's own, headquartered in Panyu, Guangzhou. GAC made money from joint ventures like Honda and Toyota before investing in its own Trumpchi brand. Interestingly, their R&D team includes many foreign engineers, so the vehicle standards are quite international. Nowadays, Trumpchi sells particularly well in second-tier cities, with owners praising its spaciousness and solid materials. Moreover, GAC has spun off its new energy business into an independent brand called Aion in recent years, indicating the group's focus on developing its independent sector.

Trumpchi is the proprietary brand of Guangzhou Automobile Group, unrelated to Nissan or Toyota. I remember around 2010 this brand suddenly appeared everywhere on the roads, and later learned it was GAC's own venture. The brand has grown remarkably fast, expanding from the initial GA5 sedan to now selling MPVs quite successfully. As a domestic brand, Trumpchi places strong emphasis on technological accumulation, maintaining deep collaborations with international suppliers like Bosch and Magna. However, compared to Geely and Great Wall, Trumpchi has been slower in advancing intelligent driving technologies. Their 4S dealership services have earned good reputation though - a friend mentioned their maintenance standards are even more standardized than joint-venture brands.

Last week, I accompanied a friend to test drive the Trumpchi Shadow Leopard. The salesperson mentioned it's a fully independent brand under Group. During its initial vehicle production, the standards were directly benchmarked against joint venture models, with even the production lines equipped with brand-new imported machinery. The brand positioning is quite clear, targeting the 150,000 to 250,000 yuan market segment. Interestingly, their design center is located in Los Angeles, so the styling of new cars leans towards an international aesthetic. Currently, the sales drivers are family-oriented models like the M6 and GS4, but they're also experimenting with sportier vehicle lineups. GAC's strategy of developing independent brands is quite smart—first accumulating capital and technology through joint ventures, then gradually building up their own brands.

During the auto show, I chatted with engineers and learned that Trumpchi is a wholly-owned independent brand under GAC Group. When the project was initiated in 2008, there was considerable internal debate, with many believing domestic car brands had no future. Surprisingly, the first-generation GA5 utilized Alfa Romeo chassis technology, directly rivaling joint-venture models in performance. Today, Trumpchi has a distinct feature: all its models share the GPMA modular architecture, reducing new model development costs by 30%. Recently, I even saw them selling cars in Saudi Arabia, expanding overseas markets more aggressively than Chery. As a state-owned enterprise-backed brand, Trumpchi avoids flashy marketing, preferring to let solid crash test results speak for themselves.


