The Difference Between Secondary Dealers and 4S Stores
1 Answers
The difference between secondary dealers and 4S stores is: Generally, the car prices at secondary dealers are cheaper because their operating costs are lower. The operating costs of 4S stores can be several times higher than those of secondary dealers, such as store decoration, store rental, staff salaries, and the mechanical equipment of the after-sales maintenance department. Therefore, the vehicle prices at secondary dealers still have certain advantages compared to 4S stores. Many secondary dealers can offer prices that are 20,000 to 30,000 yuan lower than those at 4S stores. Another difference between secondary dealers and 4S stores is that secondary dealers are only responsible for selling cars. After purchasing a car, the maintenance and servicing of the vehicle are not handled by the secondary dealer. However, 4S stores are not only responsible for sales but also provide after-sales maintenance and servicing. Moreover, when buying a car at a 4S store, customers can choose from more configurations, more kits, and more colors. But when buying a car at a secondary dealer, you can only choose from what they have in stock. 4S stores can allow customers to select the vehicle color and configuration and then place an order directly with the manufacturer for production, which is a capability that secondary dealers do not possess.
