The Difference Between SAIC Volkswagen and Shanghai Volkswagen
2 Answers
Here are the differences between SAIC Volkswagen and Shanghai Volkswagen: 1. Product Positioning: SAIC Volkswagen tends to position its models as more aligned with Chinese tastes, making its cars relatively more popular among Chinese consumers. In contrast, FAW Volkswagen maintains a more German-oriented style and has less understanding of Chinese consumer needs. As a result, SAIC Volkswagen is generally more favored by Chinese consumers. 2. Different Influence in the Domestic Market: SAIC Volkswagen was established in 1984, earlier than FAW Volkswagen in 1991, meaning SAIC Volkswagen entered the domestic market sooner. Therefore, SAIC Volkswagen has left a deeper impression on Chinese consumers and has a better grasp of their needs compared to FAW Volkswagen. Consequently, its influence in the domestic market is also higher than that of FAW Volkswagen.
I remember the name 'Shanghai Volkswagen' was often mentioned by the older generation. It was a joint venture brand established in the 1980s, mainly producing classic cars like the Santana. Later, in 2015, it was officially renamed 'SAIC Volkswagen.' This change was primarily to align with SAIC Motor's brand unification strategy, and Volkswagen China aimed to simplify naming globally to avoid confusion. Although the name changed, the company remains the same joint venture, operated by SAIC and Volkswagen, with no changes in vehicle quality or after-sales service. New models like the Tiguan L or ID electric series all bear the SAIC Volkswagen logo. Old car owners still habitually refer to it as Shanghai Volkswagen in conversations, but manuals and 4S stores now recognize the new name. This is somewhat a microcosm of China's automotive development, and the brand upgrade feels more modern.
